Jessica Biffi has been making serious waves in the fashion industry since her first appearance on Project Runway Canada, season 2. After her impressive challenge wins and ending the series as runner up, the Ryerson University, Fashion Design graduate started her namesake label in 2009. Launching her first Spring/Summer 2010 collection at Toronto’s LG Fashion Week was the inaugural step she needed to get the ball rolling. Since then, a line of accessories aptly named "Covet by Biffi" was also launched, alongside her corporate partnership with Addition Elle, where she created plus size capsule collections for the national retailer under the label Jessica Biffi for Addition Elle.
Biffi's inspiration comes from the world around her. A citizen of her atmosphere, her design aesthetic speaks of the times and her artistic reflection of what she sees. She is a force to be noticed, and has a new and innovative perspective.
Clean lines, eye-catching details and fit are key elements of the Jessica Biffi brand. Interesting mixtures of fabrications bring an unexpected touch to structure and body conscious pieces. Sex appeal and confidence merge in quality materials and craftsmanship.