News


MizBiffi by Jessica Biffi on The Shopping Channel!

Monday, May 16, 2011

Hi Everyone!

 

I am very excited to announce that I have a new collection launching tomorrow!  As some of you may know by now, I have created my first independent plus size collection, exclusive to The Shopping Channel (Canada).  The new line is called MIZBIFFI by Jessica Biffi.  

 

MIZBIFFI is centred around lifestyle and light layering.  It transcends modifying straight size clothing for the plus market, and it is ACTUALLY tailored to the plus woman's body!  It's clean, fun and versatile.  I've used some great colours like coral, sage and a mocha coloured taupe that will freshen you up for summer.  Also the beautiful prints that I have selected will make your summer wardrobe dynamic and the envy of all your friends!  

 

This 13 piece collection (13 is my lucky number), features two fantastic bottoms, four amazing dresses, and a selection of tops that will pull all your looks together from dressy, office, casual and sexy!  I have also hand selected a few key accessories that work with the collection, to give you that little extra glam.

 

Please watch me tomorrow at 9am, 12pm and 9pm to catch the debut of MIZBIFFI by Jessica Biffi.  I will be on air showing off what I have been secretly working on for months.  And if you are as excited about it as I am, you can check out The Shopping Channel's website at www.theshoppingchannel.ca to shop a preview of the line now!  Just use MIZBIFFI or Biffi to search.

 

Thanks!

Jessica

 


Ottawa Fashion Week - Press Release

Friday, October 22, 2010

Project Runway Canada Alumni Jessica Biffi shows for the first time at Ottawa Fashion Week

For immediate release; October 13th, 2010-

It’s no surprise that since Project Runway Canada’s second season air date, Jessica Biffi has been on the fast track to fashion fame. Runner up, she left the show with her name, and managed to garner a huge following in the process. Launching her first Spring/Summer 2010 collection since the PRC show at Toronto’s LG Fashion Week was the inaugural step she needed to get the ball rolling. Since then, a line of jewellery aptly named "Covet by Biffi" was also launched, alongside her corporate partnership with Addition Elle and MXM where she created plus size capsule collections under her label.

The new 2011 S/S collection is a breath-of-fresh-air take on the nautical theme with pastels and stretch jerseys. The collection caters to both Women and Men, also a first for Biffi who has been waiting to do a men’s collection for quite awhile. "I have always known that menswear would be a part of what I would do with Jessica Biffi. Since the show, my male fans have been asking, and with the Mermaids and Sailor's theme it only felt fitting that I launch menswear now." With tons of room to collect pieces for a man’s wardrobe, the styling leans more toward a European street wear look with great fitting pieces. Cowl neck tops with expert draping, bold pleating, and tailored harem pants with signature Biffi details like strong hardware in her signature gold, are just some of the elements that have fans already lining up to purchase.

And now, Biffi could not be more excited to close the show at Ottawa’s Fashion week on October 31st at 9pm. In its fourth season, the show takes place in the National Gallery of Canada in downtown Ottawa, and promises to serve as an amazing platform for the runway show. A departure from the regular crowd and hustle of Toronto Fashion Week, the Ottawa Fashion Week board handpick attendants and media, ensuring it is an upscale exclusive affair for the Capitol’s fashion elite. Media from Vancouver, Montreal, Toronto and Ottawa will be in attendance, as well as an abundance of designers showing from all over the nation.

For show attendance to the Ottawa Fashion Week runway show, please email to rsvp@badpr.ca. For more information about the designer please visit www.jessicabiffi.com Thanks to sponsors Town Shoes, product sponsors and OFW.

Media, sponsorship or booking inquires can be made to Shaun Marq or Natasha Neale at B.A.D PR . pr@badpr.ca . 416.554.4594


Media